Stakeholder Mapping

What are the 4 Steps to Stakeholder Mapping?

1. Identify Stakeholders - List all relevant internal and external stakeholders. This may include key customers, executives and other managers on internal teams, suppliers, vendors, investors, regulatory agencies, and more.
2. Analyze Influence and Interest - Evaluate whether the stakeholder will be actively engaged in the project or just needs to remain informed. Some stakeholders will have more impact or add more value to the project. These stakeholders will need to be in regular meetings and asked for feedback frequently. Getting high influence stakeholders on board will help give your project momentum. You'll also want to uncover and address conflicts or concerns early with them. Other stakeholders will have lower influence on the project's success or failure. These stakeholders will probably be happy with occasional reports and updates.
3. Prioritize and Visualize - Visualize the data you collected in your analysis by adding the stakeholders to your stakeholder map based on their influence/power and interest/availability in the project.
4. Plan and Communicate - Once you mapped out everyone's level of interest and influence, it will be easier to come up with a successful communication plan. You'll know who to invite to key meetings and who to copy in on key reports.

Step 3: Prioritize stakeholders
Arrange stakeholders in your matrix based on your analysis of the stakeholder's influence and interest in the project

• Keep satisfied (high influence, low interest)
• Actively engaged (high influence, high interest)
• Keep informed (low influence, high interest)
• Monitor (low influence, low interest)

Add, remove, or move around sticky notes representing stakeholders and SmartDraw's containers will automatically adjust so you can keep working without any manual repositioning.